Client: Taste Oasis

Project Overview:

Taste Oasis, a company specialising in quality, healthy cuisine, needed a distinctive brand identity that reflects their modern approach to fine dining with a health-conscious twist. Emphasising their commitment to fresh, nutritious offerings, Taste Oasis caters to individuals seeking a sophisticated yet health-oriented dining experience.

Client Requirements:

The project’s primary objective was to create a logo and overall brand identity that captures the essence of Taste Oasis. Additionally, I was tasked with designing various print materials including their menu, staff clothing, and signage, all of which needed to cohesively reflect the brand’s ethos and aesthetic appeal.

Design Process and Execution:

To convey the freshness and vitality central to Taste Oasis’s offerings, I chose a vibrant green as the primary color in the brand’s palette. This was complemented by black to add an element of sophistication and modernity. The logo design was conceptualised to be clean and impactful, encapsulating the brand’s focus on quality and health.

In the application phase, the brand identity was consistently and elegantly applied across all elements. The menu design was crafted to be both visually appealing and user-friendly, reflecting the brand’s commitment to a superior dining experience. The clothing for staff was designed to be stylish yet functional, ensuring that the team looked professional and aligned with the brand identity. The signage was created to be eye-catching and inviting, drawing in customers with its modern and fresh look.

Deliverables:

The comprehensive list of deliverables for this project included the logo, brand identity guide, menu design, staff clothing, and signage. Each element was meticulously designed to ensure brand consistency and to enhance the overall customer experience at Taste Oasis.

Outcome:

The branding for Taste Oasis successfully communicated the company’s unique fusion of fine dining and healthy eating. The vibrant and sophisticated branding resonated with their target audience, effectively positioning Taste Oasis as a modern, health-conscious dining option. The uniformity in branding across all touchpoints, from the menu to the signage, helped in creating a strong, memorable presence, enhancing the brand’s visibility and appeal in the competitive food and beverage industry.